Why I’m saying goodbye
I never thought I’d be writing this.
After five years of building Sophie Melbourne, I’ve made the difficult decision to close the brand.
What started as a small idea became such a meaningful part of my life. I’ve packed your orders, read your messages and watched women across Australia and New Zealand wear pieces I chose with so much care.
Over the past year, my health has changed, and I’ve realised that I need to put myself first. Walking away isn’t easy, but I know it’s the right decision.
70% OFF EVERYTHING.
These are our final pieces. No restocks. No new collections.
Thank you for being part of the Sophie Melbourne story and for supporting me over the past five years.
Sophie
Founder, Sophie Melbourne

